Branding, marketing, selling your products & services.

Book a meeting with us today to find out how we can help you grow your business.Book now

Are web standards important? You bet.

It is not important to just persons with disabilities any more. It is important for search engines, usability, updates and future redesigns.

I admit that over the years I have been guilty of designing and developing websites that were hard to update, maintain and when it comes to redesign – a real nightmare. Because they were not adhering to web standards. And I’m not alone. There are millions of websites out there that violate some of the most basic rules.

Maintenance and web standards

Using web standards the way they are meant to be are like safety guidelines, what would New York traffic look like if we were not adhering to any rules? When we create a website today, we separate out presentation and content so when it is time for a tweak or complete redesign we are replacing a style sheet rather than recode an entire site. This will save time and money. Dealing with a large project it is very difficult to change all of the code within the site.

Usability and web standards

Usability is increasingly important. It can make the difference between success and failure. How long does it take for you to make a judgment about a particular website when you see it for the first time? Nor very long I’m sure. If the design is poor or confusing you move onto the next site. Your competition is just a click away. It is that simple.

It is difficult to get your new site working perfectly across all browsers but we make sure you are appealing to the majority of people within your particular target group.

So what browsers are we designing for? The most popular browsers being used today are: Firefox 46%, Explorer family of browsers (IE6, IE7 and IE8) 33%, Chrome 13.6% and growing, Safari 3.7 and Opera 2.2% we focus on Firefox and Explorer but now it is time to optimize for Chrome as well. You can follow the browser trends here.

When your site is following web standards your website should look the same across all of these browsers. As long as you are ensuring that your design is semantic and standards compliant then you should be able to ensure cross browser compatibility in your web projects.

Search and web standards

You want Google to index your site?  Then your site needs to follow web standards. Google bots are like most your target audience: if they can’t read your content then moves to the next website. Flash will not help you to get to the top of search engines. And poor markup will likely push your website off the first couple of Search Engine Results Pages (SERPs) for keywords and phrases that are important to your business.

So my advice to you is to not engage in SEO until you have made sure your website is W3C compliant.

Web standards are important for our clients

When it comes time to redesign or modifying your site it will be very clear if you used standards. The effort that was put into adhering to web standards on your site will save you time and money.

Once you discover that your site doesn’t work in a browser or fails validation tests you are going to ask your web team some tough questions.

Testing your web design projects on as many browsers as possible and adhere to web standards is the best way to ensure long term happiness with your client’s websites.

The benefits of using web standards on your site is ensuring that you have to do less work to make new things work on client sites.

Test you site now passes a W3C validation test with flying colors, how about yours? Do a simple test and see if your website passes. Go to and type in your URL.

Web standards are more than passing a validator

Accessibility is major part of web standards, the object of accessibility is making websites usable for as many people as technology will allow.

The best way is to test your site and see what the validator says. This will start you on the path to achieving accessibility within your website. Once you have done this, it is time to start testing your site with screen readers and other tools to see if there are improvements that can be made. It can open you up to usability improvements to non-disabled users as well as Search Engines.

Quality and web standards

We love what we do and hope it shows. It is more than good design and going to the trouble of making your site standards compliant, it is about doing quality work and making sure your website aid you in growing your business. Quality is paramount in an industry filled with so-called experts that are selling you a short term solutions.

Strategic thinking, good usable design and standards compliant code does not come for free but it does not need to cost you a fortune either.

You get what you pay for.

Sorry, comments are closed for this post.