The Value of Streaming Radio Ads

Streaming ad listeners are loyal listeners to their stations – with millions of weekly listeners to WCBS, WINS, WBAB and WBLI  and other stations across the country. They turn to streaming ads on each station. For example, 90% of WBAB’s online site visitors are listeners of the radio station, with 76% representing the station’s most active, loyal and responsive listener.

Frequency is the key to any successful marketing or advertising campaign.  Whenever possible for the greatest impact, an ad should be heard at least 3 times during a very short period of elapsed time.

Streaming ads add a forth dimension to any promotion or event.  In addition to direct mailing, radio and print, streaming ads help to increase the opportunity for a listener to hear your ad and reinforces your message from the other method of communication used.

Your web presence will dramatically increase and can be clearly measured during the campaign with the use of radio streaming ads. On each radio station a banner ad will be prominently displayed that will link directly to your website.  Secondly, during each ad the content will contain your website address or other call to action.

Streaming ads have tremendous reach for because it is on-line and can be accessed anywhere. 

Streaming ads are relatively inexpensive in comparison to conventional advertising. Streaming ads can be purchased in weekly blocks for a fraction of the same air time on regular radio.

DUROBI will create a landing page for your campaign/ event and update this information when need be.

Kindly contact us for more information about our nationwide streaming network and pricing.