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Branding

BRANDING IS SO VERY IMPORTANT

“Your brand is a shortcut to the mind of your target audience or customer.”

Branding is much more than just a logo, color, font or graphic element. When you think about your brand, you really want to think about your entire customer, public or employee experience…everything from your logo, your website, your social media experiences, business card, the way you answer the phone, to the way your target audience experiences your company or organization. When you look at this broad definition of branding, it’s everything mentioned above and then some…It can be a bit overwhelming to think about what is involved in building and maintaining your brand.

You might want to consider rebranding…

In short, your brand is the way your target audience perceives you and it takes time, energy, a strategy and a consistent effort to build your brand on a solid foundation.

Many small businesses and start-ups neglect spending necessary time thinking about their brand and the impact it has on their business over time.

YOUR CORPORATE BRAND HELPS SET YOU APART FROM THE COMPETITION.
In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage; your organization now competes in the global economy. How do you stand out from the thousands or millions of similar organizations around the world?

YOUR PERSONAL BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA.
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tells your customer about the kind of company that you are. Are all of these points of entry telling the right story?

YOUR INTERNAL BRAND PROVIDES MOTIVATION AND DIRECTION FOR YOUR STAFF.
A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals.

A STRONG BRAND GENERATES REFERRALS.
People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.

A STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT.
A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.

YOUR BRAND REPRESENTS YOU AND YOUR PROMISE TO YOUR CUSTOMER.
It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?

YOUR BRAND HELPS YOU CREATE CLARITY AND STAY FOCUSED.
It’s very easy to wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money.

YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERS EMOTIONALLY.
A good brand connects with people at an emotional level; they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

A STRONG BRAND PROVIDES YOUR BUSINESS VALUE.
A strong brand will provide value to your organization well beyond your physical assets. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, and McDonalds)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.

BRANDING PROMOTES RECOGNITION.
People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.

What comes to your potential customer’s mind when they encounter your brand? You can let DUROBI work with you to answer these questions, make things better and grow your business.